Case Studies
Background
Manor Farm is Ireland’s leading poultry processor, celebrating 250 years of business in 2025. It is one of the oldest family companies in the country and dates back to 1775. It is now owned by Plc Scandi Standard in Sweden.
Today, Manor Farm is committed to producing high quality chicken that is 100% Irish, and Bord Bia approved. Their farmers rear the chicken with the chickens welfare and sustainability for the environment as their key pillars with the motto “A Better Chicken for a Better Life”.
Strategy
Across the agency, we have worked with Manor Farm for many years and were instrumental in the launch of Sicín Sásta in 2021. In preparation for Manor Farm’s 250th Anniversary, late last year, we developed the creative concept for their first celebration with stakeholders, retail and trade.
Rage created all touchpoint creative assets, including a bespoke lockdown and our digital team, Tilt, developed rich, heritage-led content for social, including a tailored section for Manor Farm’s website.
VBPR were challenged with devising a curated and unique event for stakeholders and trade customers, including senior leaders from Scandi Standard. We wanted to deliver a unique and memorable event, in a location that was different, yet resonated with both the brand and their target audience. There was no better venue for this than at Bord Bia Bloom Festival on the June bank holiday.
The event was a resounding success, not just from our great client’s feedback but also from the many guests attending. The talkability and memories created stemmed from a unique venue, a delicious dining experience as well as the unique entertainment led by Phelim Drew & The Avocado Band, a lot of magic from Keith Barry, culminating in a bespoke take home gift from Irish chocolatiers Bon Chocolatiers. The sun shone all day and late into the evening which was an added bonus!
As well as a unique gala dinner event on the Friday evening, Manor Farm also sponsored a show garden at Bloom, partnering with the talented award winning designer Tünde Perry. Drawing from the lush Cavan landscape where Manor Farm is based and connecting with the brand’s parent company Scandi Standard, along with its historical roots in Dublin city, Tünde’s ‘Manor Street’ – inspired garden garden, was a visual and symbolic centrepiece – and earned a well-deserved silver medal in its category. Throughout the 5-6 days of Bloom, the VBPR team engaged with consumers, trade, media, An Taoiseach and Government Ministers at Manor Farm’s showcase garden.
