Group Companies

PR is about establishing and maintaining relationships, building reputation, creating influence and behavioural change.

Although we can’t control what others say, we can influence this, which is why the role of PR is so important. Valda Boardman PR is a public relations agency that focuses on effective communications strategy and creative thinking to influence brand awareness. Our team of experienced PR professionals aims to heighten client profiles through creating innovative and contemporary activations which catches media attention while keeping the brand essence at its core.

The PR team is led by Valda Boardman, who has an established reputation in PR in Ireland, developing and implementing PR strategies for the past 25 years for high profile Irish and International brands.  She has a specialisation in international communications and within specialist areas of food and drink brands, Government agencies and lifestyle brands. Valda is responsible for directing the PR team in developing PR strategies, exhausting all avenues of execution and fostering excellent media relations.