Case Studies
Background
Family and community mean everything to Golden Irish Eggs. They have been doing this for over 50 years in Castleblayney, and the business is truly built on family values. The free-range eggs are sourced from hardworking generational farmers right here in Ireland – in Louth, Meath, Cavan, and Monaghan, renowned for their egg farming expertise. This is why Golden Irish Eggs prides themselves on their consistently high quality, never failing nutritional value, and of course the exceptional taste of their eggs!
Credit: @clionaoconnor_
Credit: @danieldavey
Strategy
The objective for our initial campaign with Golden Irish Eggs, was to highlight their rebranding – by showcasing their new products and updated packaging through a dynamic influencer engagement campaign.
We delivered this by coordinating a bespoke PR drop, which generated word-of-mouth, and encouraged editorial content that populated the Golden Irish Eggs social channels. Additionally we enabled influencer partnerships for Golden Irish Eggs, targeting different personas and delivering highly produced, authentic content.
Influencer Engagement Campaign Results
Reach
408,000+
Conversion Rate