Case Studies
Background
Ayvens is a global leader in sustainable mobility offering leasing, fleet management, and multi-mobility solutions across 44 countries to large international corporates, SMEs, professionals and private individuals.
Formed from the integration of LeasePlan and ALD Automotive, the company helps life and business to flow better, leading the way to net zero and spearheading the digital transformation of the mobility sector.
Strategy
While the wider MNG team has partnered with Ayvens for several years, 2025 marked VBPR’s first opportunity to work directly with the leasing company. This collaboration began following a leadership transition, with former Country Managing Director Sharon O’Buachalla stepping down and Kevin Harty stepping into the role. This change demanded a media relations strategy and implementation which VBPR was responsible for.
We led a comprehensive media relations rollout to support the announcement, developing and distributing a news release that achieved strong editorial coverage.
This was featured in national media through The Business Post, as well as business and trade publications such as Business Plus, Business & Finance and Auto Trade.