America’s favourite spirit is fast becoming one of Ireland’s favourites and is the perfect partner to much loved seasonal cocktails.  Bert (Bertito to his family and friends) Beveridge founded Tito’s Handmade Vodka in Austin Texas 25 years ago! 

The traditional method, along with corn based distillation and copper based stills, yields a more flavourful, well-balanced, distinct spirit that is full of body.  Distilling from corn also makes Tito’s Handmade Vodka naturally gluten-free.

Influencer Partner Video Credit Ivan Skyba


The objective for Tito’s Vodka in Ireland is to increase brand awareness and engagement through an integrated creative campaign that is strategically planned to reach the consumer through different touch points with the addition of outdoor and programmatic.

Consumer engagement will be reached via brand awareness using the Tito’s bottle combined with the incentive to trial and consume using recipe led influencer engagement. 

The campaign was executed via influencer engagement and a combination of bought media in print, online and outdoor.


Tito’s Vodka’s target audience was engaged in established and online media and the PR standard evaluation of cost versus reach, demonstrates the value of the campaign exceeded investment by 110%.

3.4 Million

Reach from PR Campaign

2 Million

Bought Media Reach

3.4 Million

Earned Media and influencer engagement