Influencer Partner Video Credit Keith Mahon

Background

Another international client includes VSPT – a Top 20 global wine producer, leaders in premium and sparkling wine sales in Chile and Argentina.

La Celia is from their Argentinian wine portfolio and given its equestrian roots, the brand has a sponsorship partnership with The Curragh for the Juddmont Irish Oaks racing weekend. 

La Celia is distributed throughout BWG retail outlets and our execution was central to enhancing the brand’s sponsorship with The Curragh and facilitate growth of La Celia’s brand awareness in the Irish market.

Strategy

La Celia is distributed throughout BWG retail outlets and our execution was central to enhancing the brand’s sponsorship with The Curragh and facilitate growth of La Celia’s brand awareness in the Irish market.

We built the story of how its founder Eugenio Bustos incorporated his values, life experiences, and education into La Celia.

We reached La Celia’s target audience through a tactical integrated communications plan, developed to deliver brand awareness across print, digital and PR engagement.