One of the largest vegetable growers in Ireland, Donnelly Fresh provide wholesome, fresh, natural produce to retailers nationwide under own-label and branded pre packed products.

Donnelly Fresh are grounded in a proud history of bringing people across Ireland the absolute best. What began in Dublin’s Smithfield Market has developed into a thriving business with specialist expertise across sourcing, farming and value adding innovation.

Donnelly Fresh launched a  range of branded ready-to-eat salad products including tasty sandwich fillers for easy prepared lunches, food-to-go meal solutions for busy consumers and every consumption occasion.


The key goal for the business this year is to build brand awareness and drive sales of Donnelly Fresh.  

Our role was to deliver an integrated communications campaign to amplify the launch of the new Donnelly Fresh branded range in Tesco.

We delivered this using a number of communications channels to reach our target audience and maximise cut through with targeted influencer campaigns, tailored to different personas.  These activations were combined with a national broadsheet print campaign with Independent newspapers and a radio promotion with Dublin radio Spin FM.

Influencer Partner Video Credit Little Lou Cooks