Background

2024 represented the 20th anniversary for the Chefs’ Irish Beef Club, an international initiative from Bord Bia – the Irish Food Board.  Each a supreme advocate of Irish beef in their local market, 65+ Michelin star chefs and media travelled to Ireland, from 8 countries, representing a wealth of culinary talent from Europe, Nordics and UAE, each a supreme advocate of Irish beef in their local market.  

We completed significant event management project with a series of bespoke events for a 3-day curated Irish food and beef farm itinerary for the Chefs’ Irish Beef Club.

Strategy

Celebrating and building on the established advocacy for Irish beef internationally was a key marker for this project.  

Over 6+ months, we were entrusted with this prestigious project, from conceptual development, creative design, intensive planning and extensive navigation and activation of logistics in four farm locations across the country; this in-depth project culminated in a celebration dinner in the Law Society, Dublin.

Our creative team also developed a brand new icon for the brand, befitting of this celebratory anniversary.