Valda Boardman PR secured new international business from Mumbai last year, with a remit of curating a number of exceptional itineraries with inaccessible elements for HNW entrepreneurs and business leaders from India. Over the last 6 months, while navigating Covid restrictions, the PR team planned and implemented a detailed showcase of culture and entertainment at Dublin’s iconic experiences. Carefully curated with elements ordinarily out of reach, this included a U2 track recording in Windmill Lane Studios, exclusive venue take-overs, both traditional Irish entertainment plus international talent from Europe and India, culminating in a breath-taking gala dinner in Dublin’s historic Christ Church Cathedral. This client is top tier and every minute of their experience in Ireland needed to be carefully chosen with extreme attention to detail. While entertainment was key, these client experiences included business strategy sessions and cross-market insights, with economists David McWilliams and Jim Power.
We first hosted 60 exclusive guests from YPO Bombay last month, followed closely by 40 senior executives from a leading banking corporation, including the former heads of India’s largest bank. This client partnership with Mumbai is the start of several Irish and European events over the coming 18 months.