Tallaght University Hospital Foundation (TUHF) took their annual fundraising cycle virtual for November 2021, in line with Covid-19 restrictions. The team at Valda Boardman PR were delighted to be involved in this campaign for such a worthy cause.
The fundraiser was in aid of Tallaght University Hospital, to raise funds towards a new sensory room for the hospital’s Emergency Department. The campaign targeted print, online and broadcast media, to encourage people to sign up to join one of the 4 sporting ambassador teams, with each team competing to raise the most funds for the cause. The campaign generated positive engagement across print, broadcast, and social.