Following the successful launch in 2021, Sicín Sásta has been noted in the industry this year, as one of the best creative integrated marketing campaigns in recent years. The agency team in Marketing Network launched a campaign across PR, digital and POS to accelerate the brand’s continued success and leverage engagement at all consumer touch points with the brand across media, online and retail.
This year, the VBPR team launched phase two of their media relations strategy, which included consumer and trade press advertorials, targeted influencer partnerships, and a bespoke creative media drop. The focus of this campaign was to highlight that not only is Sicín Sásta chicken raised slowly, with grá, but their chicken is Full on Flavour and definitely worth crossing the aisle for!
If you are interested in running some campaigns with us, please email [email protected] and we can have a chat.
