Iconic brand Dubliner cheese has been given a tasty new look! The team at Valda Boardman PR were delighted to support it with an integrated ‘Distinctively Dubliner’ campaign, comprising of media relations, press advertising, and influencer activation.
The Lighter range previously had a very different packaging design to the rest of the Dubliner range, underwent the most dramatic design change. The new packaging ties the Dubliner range together, giving a consistent, fresh look to the well-loved brand across their extensive range of block, sliced and grated offerings.
The launch was covered by key trade media publications and benefited from significant influencer engagement across social media. As part of the influencer engagement strategy, the Dubliner Cheese media drop was distributed to a number of social media influencers. It included a selection of cheese from each range in the new packaging, along with a toastie maker to encourage people to share how they enjoy their cheese toastie. The campaign received a positive level of influencer engagement across social media.
