We are delighted to be working with the team at Carroll’s of Tullamore in developing and executing their current on-pack promotion. This sees them celebrate 30 years of sponsoring Offaly GAA. The promotion ‘Get your Kit’ is giving customers the opportunity to win one of 30 sets of family GAA jerseys every week.
The promotion is running across all retailers with point-of-sale support, as well as a social media awareness campaign aimed at driving traffic into stores whilst also offering an opportunity to win online!
Our PR team also developed an influencer engagement campaign, developing a media drop to celebrate the promotion with each influencer getting their very own set of family GAA jersey’s, resulting in huge excitement in each household and thus some fantastic engagement. They also worked on a number of influencer partnerships, further driving awareness for the promotion and celebrating a milestone of 30 years of sponsoring Offaly GAA.