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Carbery Cracker: A Cracking Cheese For Snacking

Valda Boardman PR is delighted to announce a acquirement of a new client; The Carbery Group. West Cork-based manufacturer Carbery produce premium Irish cheese including Carbery Cracker and Dubliner. Carbery have worked with local producers since 1965. The PR team will be working with Carbery on their two key cheese brands – Carbery Cracker and Dubliner. This year, the focus will be on developing integrated campaigns across both brands. 

We have just launched the ‘Cracking Cheese for Snacking’ campaign celebrating the newly launched Carbery Cracker packaging. The packaging launch was marked with a trade press release and media drop showcasing the delicious mature red and white cheddars that Carbery Cracker offers. The drop also included a custom ‘Carbery Cracker West Cork Cheddar’ cheeseboard hand-crafted by Wild Atlantic Wood in Skibbereen. 

There is plenty more activity planned with The Carbery Group for both Carbery Cracker and Dubliner, and we look forward to creating innovative and striking campaigns in 2021.

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