Group Companies

Eircode

In September, Eircode are partnered with the National Guild of Master Craftsmen in Ireland to highlight the benefits of using an Eircode when booking a tradesperson. The key campaign message was that Eircode provides customers with their location which helps tradespeople to find their address easily. A press release was developed to promote the many benefits of providing a tradesperson with an Eircode. The release featured on Radio Kerry, Northern Sound, and Q102 with an interview from Commercial Director of Eircode, Alan Dignam. 

Separate from the Eircode/National Guild partnership, the PR team facilitated a media partnership with Eircode and the Ian Dempsey Breakfast Show. The week-long promotion included a competition to win a €500 One For All Voucher by firstly naming the Irish location based on its Eircode to be in with a chance of playing a game on-air. Secondly, two selected listeners would play against each other to guess as many correct counties the provided locations were in. At the end of the week, one lucky listener won a €1,000 One For All Voucher and a two-night stay in Johnstown House Estate.

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