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In light of the Covid-19 pandemic, social enterprise FoodCloud have been put under increasing pressure for their services. FoodCloud launched their emergency appeal for food and funding in order to support their charity partners in distributing food parcels. Valda Boardman PR worked with FoodCloud on this project on their messaging and media relations. 

A press statement was drafted which outlined the appeal and the importance of FoodCloud’s services during this economically turbulent time. This statement was distributed across media channels including print, online, and broadcast media. VBPR aimed to create an increased awareness not only for FoodCloud’s services but for the urgency of their emergency appeal. 

The news story was broadcast on RTE Radio 1 Drivetime, TG4 Nuacht and Dublin City FM. FoodCloud CEO, Iseult Ward, was interviewed about the appeal and a representative from Sophia Housing in Dublin 8 was also interviewed as part of the Drivetime segment to highlight the importance of food banks and hampers to vulnerable community members. 

We received coverage in agri-food and retail trade online media. This coverage was particularly important as the appeal was targeted at retailers who supply food products.