Irish retailer Great Outdoors had snow on their mind in January and bringing with it a reason to celebrate winter and welcome the ski season ahead. The PR team worked with Great Outdoors to create a winter wonderland right outside their store on South Great George’s Street. The snow-filled photo call featured two well-known models with the call to action being to promote the wide selection of Helly Hansen ski apparel in Great Outdoors. Adventurous skiers and snowboarders require performance rated, quality apparel, that also looks stylish on the slopes!
A press release was sent to national, regional and trade media focussing on a list of ski essentials as well as key items for the ski season. A selection of jackets and outdoor apparel for those not opting for a ski holiday were also included to give a well-rounded piece that would be appeal to a wider demographic of consumers.
Great Outdoors are an Irish brand committed to supplying professional outdoor apparel brands that incorporate unique and innovative technologies to boost outdoor clothing performance, allowing snow lovers to enjoy everything the mountains have to offer. Apparel brand Helly Hansen collaborated with Great Outdoors for their Ski Free promotion, allowing any customer who purchases a Helly Hansen jacket the opportunity to receive the added bonus of a redeemable one day free or two-for-one ski pass at participating resorts, throughout Europe, the U.S. and Canada as part of the brand’s Ski Free program.