September was a busy month for Manor Farm as 22 volunteers travelled to Haiti, from both Manor Farm Ireland and from the company’s Scandinavian Plc Scandi Standard, to help build additional chicken coops with charity partner Haven. Manor Farm have raised over €300,000 for Haven charity since 2015 and have helped to build almost 40 chicken coops, helping the local communities to become self-sufficient.
To create more awareness and support for the incredible work done by Haven, we activated an integrated brand campaign. First off, the creative team developed the Haiti 2019 lockdown which incorporated the 3 volunteer countries within the Scandi Group as well as the charity partner Haven, within a heart shape created from 2 hands, showcasing the giving nature of the campaign. This lockdown was utilised across all branded material that we developed including signage, flags, clothing and brand collateral for the trip.
The The PR Team Team developed a photocall with Manor Farm CEO, Ado Carton and new Haven ambassador, Alan Quinlan, at Sean King’s farm in Cavan, to celebrate Manor Farm’s trip to Haiti for the second year running.
The campaign was brought to life for consumers, across Irish retailers and independent butchers, with a Bringing Hope to Haiti on-pack label promoting that 10c from every Manor Farm purchase would be donated to Haven.
The campaign was supported across digital with a dedicated ezine and posts across Manor Farm social media platforms throughout the month, culminating in a full Haiti takeover on social media, documenting the volunteers work throughout their trip.