Hatching great ideas

VBPR consultancy offers creative thinking and measurable results for a number of well-known Irish companies and International brands.

Specialising in developing cost-effective business communications strategies, along with implementing robust PR and marketing plans for clients, VBPR is results-driven in both consumer and corporate environments.

Conscious of delivering return on marketing investment and with a credible track record of raising brand awareness and heightened corporate profile, the level of client service is second to none.

Creative & Effective Solutions
A wealth of experience
at your service

PR delivers effective consumer brand engagement via well thought out communications planning.  By generating traction between relevant media and consumers, PR can influence desired change in consumer behaviour.

Valda Boardman has almost 20 years experience providing PR and marketing solutions for leading domestic and International brands and has worked with some of the best independent and International PR agencies in Dublin, including:

  • Citigate Smarts
  • Fleishman-Hillard
  • O’Leary PR
  • The Communications Partnership
  • McGovern PR

An independent PR consultant since 2005, VBPR expertise spans consumer & business communications, reputation management, brand marketing, digital communications, event management and brand sponsorships.

Valda Boardman is a member of the PRII and a former Chairperson of The Marketing Society.

 

Creative & Effective Solutions
  • BUSINESS COMMUNICATIONS
  • BRAND MARKETING
  • CREATIVE CONSUMER PR
  • DIGITAL ENVIRONMENT
  • SPONSORSHIP & EVENT MANAGEMENT
  •  

Forming and maintaining strong relationships with clients is essential,
and many have been retained since the inception of VBPR.
BUSINESS COMMUNICATIONS

  • Apply creative ideas and lateral thinking to projects
  • Corporate profile & positioning through strategically placed media communications

Alldeals.ie
Bradley McGurk Brand Design
Cybercom (Ireland & UK)
Prosperity.ie
Sentry Wireless
Tangerine/tvplatform.ie

Forming and maintaining strong relationships with clients is essential,
and many have been retained since the inception of VBPR.BRAND MARKETING

  • Brand design planning, management and implementation
  • Creative thinking, design planning and delivery of visual identity to
    relevant business platforms

Capital Entertainment & Leisure
Munchies Sandwich Company
Wilton Capital

Forming and maintaining strong relationships with clients is essential,
and many have been retained since the inception of VBPR.CREATIVE CONSUMER PR

  • Brand positioning & awareness through well placed media relations

Absolut Vodka
The Butler’s Pantry
Barry’s Tea
Coca-Cola Ireland
Euro-toques Ireland (Young Chef & Food Awards)
Eva Berg / The Secret Pilates Studio
Folklore (Formerly FUSE Interiors)
L’Oreal
Maxxium Ireland (Formerly Remy)
Munchies Sandwich Company
Olay
SOUL Lifestyle (interiors)

Forming and maintaining strong relationships with clients is essential,
and many have been retained since the inception of VBPR.DIGITAL ENVIRONMENT

  • Facilitate engagement across new media platforms,
    online consumer and business media

Alldeals.ie
Cybercom (Ireland & UK)
Prosperity.ie

Forming and maintaining strong relationships with clients is essential,
and many have been retained since the inception of VBPR.SPONSORSHIP & EVENT MANAGEMENT

  • Solid event management managing brand launch campaigns,
    sponsorship events, fashion and industry awards
  • Maximise associated media relations for brand sponsorship opportunities

Absolut Vodka
Bombay Sapphire
The Butler’s Pantry
Coca-Cola Ireland Form & Fusion
L’Oreal Colour Trophy Awards
The Marketing Society
Wilton US Commercial Fund

Creative & Effective Solutions
Browse Projects:
  • Cybercom – strategic and creative digital agency

     

    Preview
  • The Butler’s Pantry refurbishment Temple Hill Monkstown

     

    Preview
  • Folklore (Formerly Fuse Interiors)

    Preview
  • Eurotoques Young Chef Finalists 2011

         

    Preview
  • Michelle O’Connell Jewellery (formerly Red Aesthetic)

    Preview
  • Alastair Campbell @ The Marketing Society Annual Christmas lunch 2010

     

    Preview
  • Munchies open in Central Park

    Preview
  • Project Art @ Chapter One

    Preview
  • Lord Sugar and Bill Cullen @ The Marketing Society Annual Christmas lunch 2008

    Preview
  • EirGrid Eurotoques Food Awards 2011

     

    Preview
  • TEN Kilkenny S/S 08

             

    Preview
  • The Inn @ Ballilogue Clochan

     

    Preview
Creative & Effective Solutions
"It isn't what they say about you, it's what they whisper."Errol Flynn

We started working with VBPR about 6 years ago and in that time we have achieved presence and profile in every area of business and consumer media. This Valda achieved through strategic planning, implementation, creative approach and just never giving up.

Jacquie Marsh, Managing Director,
The Butler’s Pantry

"It isn't what they say about you, it's what they whisper."Errol Flynn

We have worked with VBPR since 2009. Valda has been instrumental in communicating our positioning in both the Irish and UK markets. She is responsible for developing long-term relationships between Cybercom and the trade press through well-placed articles on our core business, thought leadership and industry trends.Strategic and frequent media coverage has meant we are always top of mind at pitch stage, which in turn has significantly contributed to the agency securing new business. An interesting aspect of our partnership has been the combination of the digital PR and traditional PR skill sets. It has allowed both Cybercom and VBPR understand in greater detail the changing and merging role of new PR.

Rob Reid, Board Director,
Cybercom

"It isn't what they say about you, it's what they whisper."Errol Flynn

We hired Valda to do PR for us and we found her to be excellent. She really knows her business. We found we got real value from our investment. I would have no hesitation in recommending her.

Gary Mullan, Founding Partner,
Prosperity.ie

"It isn't what they say about you, it's what they whisper."Errol Flynn

Founded in 1986, Munchies set out to re-position the brand proposition and identity in 2006, which was launched in 2007, with growth targets to be delivered from opening franchise outlets and exploiting on-line sales via the web. We engaged VBPR to work with us on the media and marketing communications for the rebrand of the franchise and online business. We achieved success in national and local media generating both consumer & business coverage. VBPR understood our business strategy and worked effectively to achieve the objectives set-out, by adding value to Munchies position in the market and thereby attracting new franchise partners.

John Keane, Director,
Munchies Dining Limited

"It isn't what they say about you, it's what they whisper."Errol Flynn

Valda helped Maxxium to grow the Absolut vodka brand in Ireland over a period of 7 years (at The Communications Partnership). She had direct input into the brand strategy and plans with the local team and the Absolut brand team in Sweden, and effectively ran the brand communications for the Irish market. She can act independently or as part of the in-house team. Valda created and ran a number of high-profile consumer events with supporting trade initiatives which always brought a return on marketing investment through a combination of media coverage and sales.

Jon McGowan, Senior Brand Manager,
Maxxium (2001-2005)

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  • Telephone: +353 (1) 299 9090
    Mobile: +353 (86) 233 0083
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